my 2025 “outs”
What is not on my 2025 bingo card
I love reading the “ins and outs” trends people have at the end of the year, and since last week talked about my trends for 2025, this piece is just on what we’re letting go in the new year. These takes are not backed with data, nor are all supported by a majority audience. These are only my opinions, so take what you will!
📰Latest Consumer News
David Protein bars will be found nationwide at the Vitamin Shoppe
Bero, Tom Holland’s non-alc brand, will be found at Total Wine and Sprouts
Kourtney Kardashion’s wellness brand Lemme expands into fitness with Lemme Tone supplements
The Only Bean is now available in ALL Costco Midwest stores
Face Plant, an all-vegan, fast-food drive-thru is opening in Portland in 2025
My “out” list for 2025:
1g of protein per pound
The movement toward high protein does promote a more sustainable eating lifestyle, but this specific calculation of consuming 1g of protein per pound can be extreme if not unreasonable. This messaging did result in some counterintuitive effects, with brands mislabeling their products as high-protein and manipulating consumers into eating highly processed foods to reach a protein goal. Does the calculation work? Probably. I just don’t need high protein shoved in my face every time I walk into a grocery store.
Zero-sugar foods & beverages
Unless the food is sweetened with honey, maple syrup, dates, or any form of true natural sweetener, “0g sugar” means nothing to me. I’ve recently realized that artificial sweeteners destroy my gut, so count me out of any products in this space. This is why I love brands like Yasso, Unreal Snacks, and SkinnyDipped.
Excessive screen time
I’m guilty of this at times, but if you’re still dealing with excessive screen time, you need some interventions! The average American spends 4.5 hours on their phone each day. It’s 2025 — we need to take back our time.
Parties without a theme
I love a good theme party — it doesn’t have to be anything extravagant but adding a theme usually helps build a good structure around the food, activities, outfits, and overall vibe you want to achieve. This is to all my hosting friends out there — always have a theme!
Cheap jewelry
I do think jewelry will have its big break of popularity in 2025, similar to how fragrance, athleisure, and makeup did in 2024. As Gen Z becomes more environmentally conscious of their purchasing habits, I’m hoping we’ll see specific trends in vintage and timeless jewelry influencing consumer behavior.
Tote bags as a purse
I did love this trend at one point, but the functionality of them now makes no sense to me. All my things are just in a messy pile at the bottom of the bag, and it takes years to fish out my Vaseline. I’ve found my work tote to have a million pockets to store all my essentials and a sturdy exterior to avoid anything getting squished inside.
Overly complicated skincare routines
My dermatologist has preached that all our skin needs is face wash, retinol, moisturizer, and sunscreen. I don’t want to see 25-step skincare routines and young girls buying hundreds of dollars worth of skincare. This is not what the doctor prescribed! Daybird is one example of a startup fighting against this trend with its signature 4-in-1 skin tint.
Fitness challenges
Don’t send me a “30-day” anything. The fitness space on social media is saturated with misinformation and manipulative sales tactics to get you to buy their programs. If you aren’t doing a fitness challenge, you are not missing out. Find a routine that works past those 30 days. 2024 was the year of realizing that walking is a good enough exercise, so let’s keep picking up more sustainable habits that we can incorporate into our schedules long-term.
Fashion micro-trends
Capsule wardrobes are in. No more getting sucked into micro-trends that only last a few months. Remember brat, office siren, mob wife? Like Emma Chamberlain, we’re re-evaluating our wardrobe. If it doesn’t make sense in five years, it probably isn’t worth the purchase.
Perfectly curated day-in-my-life videos
My day-to-day looks nothing like what I see online, and it often leaves me not feeling inspired but ashamed of what my days look like. The subtle-not-so-subtle product placements and artificial happiness dilute the impact of these videos. I’m looking forward to natural, imperfect videos that mimic the reality of the life of a post-grad working girl.
Thanks for reading!
Sanjana