The Bakery Section to TikTok: The Rise of the Berry Chantilly Cake
how a whole foods exclusive reached ultimate fame on TikTok
The infamous berry chantilly cake has made its way to becoming a viral food trend on Tiktok. It has brought customers to hit the bakery section and grab a slice of this cake and even give their honest reviews on social media. The story behind the berry chantilly cake is actually an old recipe coming to life. 13 years ago, a whole foods bakery employee at the Arabella Station Store in New York was inspired by her grandmother’s old recipe and customers loved it.
How Whole Foods Made the Berry Chantilly Cake Go Viral on TikTok
Despite the crowd of healthy recipes and fad diets that flood Tiktok feeds, it’s surprising to see that the Berry Chantilly became a crowd favorite. Several customers said it was “like a hug” and “the perfect berry-to-cream ratio”. So, when the cake appears one in every four Tiktoks on your feed, it does spark some curiosity to know what this tastes like. A slice sells for $4 and a full-sized cake ranges from $25-30. Recently, Whole Foods has become an experience that people on TikTok love to share. From Whole Food hauls to hot bar dinners, publicizing simple actions of grocery shopping and eating dinner build a community of shared food lovers. This explains why several food trends have come from Whole Foods, such as caviar, tinned fish, and now the berry chantilly cake.
Capturing the Berry Chantilly Lovers
Whole Foods quickly noticed the popularity of the Berry Chantilly flavor and didn’t let the trend die out that quickly. They immediately launched their berry chantilly dairy-free ice cream, sparking the craze all over again. Customers would come in to grab the ice cream and a slice of this cake. The ice cream was also an instant hit, indicating that Whole Foods leaned into customer demand and made sure to carefully develop another product that would attain virality.
The Future of Virality at Whole Foods
While the berry chantilly cake won’t stay popular forever, Whole Foods is in a great position to capitalize on their products offerings. A recent TikTok posted by Whole Foods advertised the “cousin to Berry Chantilly cake”, which is their Mango Yuzu cake. This way, the chain leverages a current trend to shift attention to another product. The premium grocery store has originally targeted millennials but gen Z audiences are now lured by the high-end grocery adventure with a range of unique brands and products for various dietary lifestyles. Gen Z consumers thrive in a place of experimentation and discovery, so it will be no surprise to see the next viral product or snack come from Whole Foods.
thank you so much for reading!
sending good vibes for some awesome eats this week😋