TikToker Chris Olson's Recent Entry Into The Coffee Market
how one person's coffee addiction pipelines into launching their own coffee brand
influencers making their mark
influencers typically have a consistent thread throughout their content, and for many, it’s coffee! emma chamberlain drinks coffee in almost every one of her YouTube videos, same goes for Tiktoker Charli Damelio with Dunkin Donuts, and even Anna Sitar with Starbucks. Because of coffee’s growing accessibility and relatability in the Gen Z community, influencers are using this as a way to capitalize on their audience. A recent example is Tiktoker influencer, Chris Olsen. He saw that his videos of him hand-delivering coffee to famous celebrities, such as Drew Barrymore and VP Kamala Harris, across the world, went viral. This led to the beginning of Flight Fuel Coffee.
taking coffee to new altitudes
Chris Olsen’s new brand FlightFuelCoffee takes a creative spin on selling coffee. The brand is centered around all things flights. With his “frequent flyer” subscription service, customers can earn “passenger points” to redeem to purchase more products. The branding uses a blend of blush pink and baby blue to give that dreamy cloud effect when looking outside of a plane. Chris’s brand stays within the scope of creating a community that aligns with his personal interests in travel and coffee
caters to the genZ environmental perspective
impact-driven sales are growing in popularity among genZ products, so Chris Olsen made sure to tackle an environmental issue with his product. His sustainability mission includes three parts:
Per Sale Donations
Flight Fuel Coffee is tied to Ecologi, a climate-focused organization that plants trees. For every sale made, the company will make a donation of enough for Ecologi to plant a tree.
Eliminating single-use cups
The annual subscription comes with a complimentary reusable mug, reducing the need to use a single-use cup.
Shipping
With all their shipping partners labeled as 100% carbon neutral, Flight Fuel Coffee ensures that the company is sustainable from start to finish.
my food for thought
influencers have the advantage of launching their own brand because they have the ability to cater to their audience’s preferences directly. additionally, influencers have a strategic understanding of the virality of their own content. for example, Chris Olsen knows that his hand-delivered coffee videos receive millions of views, so he always uses his “flight fuel coffee” mug in those videos to promote his brand. in doing so, they are able to keep their marketing costs significantly low but maintain higher engagement, according to Forbes. it’s common for brands to co-create their brand rather than starting from scratch to lower risk. Flight Fuel Coffee is partnered with Collab Coffee, a company that helps people launch their own coffee brands. Therefore, Flight Fuel Coffee can direct its focus to go-to-market strategies and build a robust customer base.
thank you so much for reading 🫶🏽
sending good vibes for some awesome eats this week😋