why consumer girl?

I’ve always been fascinated by the consumer sector. To be honest, every company is a consumer company, striving to deliver products that solve challenges individuals face. Understanding how consumer behaviors are shifting paves the way for new solutions to arise and for existing companies to scale.

Trader Joe’s has built their business model off of mystery and discovery, The Ordinary has scaled by pushing forth a mission that skin care can be simple and affordable, and Olipop grew exponentially using bold colors and a unique value proposition: “healthy soda”. Every brand cultivates a unique connection to consumers, positioning their solutions to maximize quality, affordability, convenience, or experience.

While this sector can fall subject to the rise and fall of trends, this makes it easier for a sector to maintain sustainable growth. Few peaks of growth among normal sales levels are enough to propel companies for several years. As consumer behaviors continue to evolve, it’s exciting to see how brands build loyalty through new marketing strategies, products, or business models.

I’ve admired several investors and experts who believe in the growth of this sector, so I’ve decided to position myself in a way that I can continue learning about the space and share what I learn with others.

And for the name, consumer girl. At my last internship, I was dreaming of a client project in consumer. However, I landed on a social impact project, which ended up being incredibly memorable. But my brain (and mouth) never shut up about the consumer sector, so much so that my intern friends called me consumer girl.